Big Data and Predictive Analytics


Retailers all over the world are challenged daily by questions such as, what to sell, when to sell, whom to sell and at what price. Measuring upto these challenges calls not only for an in depth understanding of a customer's tendencies and needs, but also a thorough grasp of how these could be shaped by the existing trends or introduction of new products/ technologies. Big data by its very nature is ideally suited to meet these challenges. This is because it excels in extracting meaningful insights in situations necessitating a combined analysis of information drawn from multiple sources bearing complex and intricate inter se relationships. At Gauge we have gone a step further by complementing big data's predictive power with the latest from the neurosciences to create a more nuanced picture of the customer's psyche. A few potential applications are:

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