Big Data and Predictive Analytics


big data analytics for telecom, big data analytics telecom

Telecommunications is big business. Ranging from the saturated markets of North America and Western Europe to emerging economies such as India and China, a telephone is the primary mode of communication. Associated with this is a large pool of telco data containing individual calling logs (including location, duration), messaging habits, calling plans, phone bills and other CRM modalities. Mobile units number in the billions, and a subset of these are smartphones, which are a lot more than a mere device used to talk and send messages. Smartphones present an opportunity for the realization of a unique data pool that marries usual telco data to app habits of the subscriber. Here are some of the ways this data may be monetized through big data insights.

Apart from monetizing the already available data through the use of big data techniques, telcos today must exploit data to successfully compete for market share amidst growing saturation. Vital to this is to not only retain the existing customers but also to keep adding new ones with minimal cost/effort. In order to help telcos achieve this goal, we propose customer behavior and tendencies be thoroughly studied and understood, based upon which customer engagement and experience customized. Some of our key offerings in this regard are: